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* First name: * Last name: Title: * Email address: * Company name: Street address 1: Street address 2: City State * Zip code: Telephone:

Extension:

* Industry

* 1. How much of your overall marketing budget is currently being spent online ?

Under 10%

10% to 25%

25% to 50%

Over 50%

* 2. Who is responsible for marketing strategy and execution?

Marketing

Sales

Outside vendors

None of the above

* 3. What would you say is your biggest marketing issue?

Budget and resources

Lack of strategic direction

No process in place to execute or measure success

None of the above

Step 1: Evaluate

Step 2: Experiment

Step 3: Execute

Step 4: Enhance

Comcast

Customer Segmentation

Customer Loyalty

Sales Promotion

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